What are Target Languages and Default Language?

When running a multilingual Shopify store, it’s important to understand the difference between target languages and your default language. Setting these up correctly helps ensure that international customers can browse your store smoothly and in the language they prefer.

I. Target Languages

A target language is any additional language added to your store besides the default language. These languages allow customers to view and shop on your website in their preferred language, creating a more personalized and inclusive experience.

Key things to know about target languages:

• Target languages are optional and can be added using apps like Convercy.

• Customers can switch between languages using the language selector on your store.

• You can publish, unpublish, or remove target languages at any time depending on your store’s needs.

Adding multiple target languages helps your store reach customers in different countries and provides a more localized shopping experience for various regions and cultures.

II. Default Language

The default language is the main language of your Shopify store. It acts as the base language for all store content, including product descriptions, navigation menus, and checkout pages.

Visitors who don’t select another language will automatically see your store in the default language.

Key things to know about the default language:

• It is set directly in your Shopify store settings.

• All other target language translations are based on the default language.

III. Why Understanding Default and Target Languages Is Important

Knowing the difference between these two types of languages helps you:

• Provide a smooth and consistent shopping experience for customers.

• Manage translations more accurately across multiple languages.

• Maintain a professional and localized store presence for global markets.

By properly managing both your default language and target languages, you can build a store that is easier to use, more accessible, and better prepared to serve customers worldwide.

If you have any questions or need assistance, feel free to contact our support team at support@convercy.app